Digital Graphic Designer Website Specialist

Job details:

Department: marketing

Location: Hamilton, NY 13346

GENERAL PURPOSE OF THE POSITION:

The Digital Graphic Designer / Website Specialist will maintain the company website and integrated web-based applications to build brand presence. This position will assist in improving overall website performance through Search Engine Optimization (SEO), including data analysis, keyword expansion and technical problem solving to increase Brand Awareness to our target audiences. This position will be capable of demonstrating work showcasing creative and effective use of digital concepts. This position will maintain the company website and related initiatives consistent with Vantine marketing strategies to expand outreach with effective use of emerging technologies.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Maintain the company website and integrated web-based applications
  • Improve overall web performance including responsive design and accessibility through Search Engine Optimization (SEO)
  • Collaborate to implement integrating technologies to bridge various marketing applications
  • Monitor google analytic reports, driving awareness, increasing engagement and tracking conversions
  • Create analytic reports according to marketing Key Performance Indicators (KPI)
  • Monitor competitive websites and suggest improvements through web crawling
  • Perform ongoing keyword research including discovery and expansion of keyword opportunities
  • Coordinate and maintain e-commerce store, implementing changes under the direction of the NMM
  • Compile results of A/B tests and promotions
  • Stay informed of leading-edge trends, technology and solutions

KNOWLEDGE, SKILLS AND ABILITLIES REQUIRED:

  • Ability to multi-task and work efficiently and effectively in a fast-paced environment
  • Detail oriented critical thinker who is organized with the ability to prioritize and manage time well and possesses strong analytical and reporting skills
  • Great interpersonal skills with the ability to communicate effectively for team collaboration
  • Excellent understanding of Google Analytics web metrics and report creation
  • Able to work independently and exercise confidentiality and good judgment

COMPUTER SKILLS REQUIRED

  • Proficient in utilizing Apple based operating system and Microsoft Suite
  • Familiar with database querying with strong analytical and reporting skills
  • Adobe Creative Suite and web-based email services to include social media
  • Proficient in WordPress with working knowledge of dashboard, analytical tools and SEO
  • Basic knowledge of HTML and UIUX a plus

EDUCATION & EXPERIENCE REQUIRED:

  • BA/BFA Degree in Web/Graphic Design or relevant field
  • Understanding of Gen Z demographic and Greek affiliation a plus
  • Portfolio of work showcasing creative and effective use of digital concepts

Job Type: Full-time

Experience:

  • Relevant: 1 year (Preferred)

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